It is taken for granted that a gentleman in search for a lady-match is like an attack plane in operation. He is as concentrated and aimed. The only difference is in the tactics of the search itself. Quite opposite to an attack plane, the gentleman would be interested in attracting as much of lady’s attention as possible. In order to achieve that one needs to clearly present his personality and who a man is seeking for…
In the list of women’s-attention-attraction arsenal single ads seem most creative, effective and require extraordinary approach. If anybody thinks that single ads are just means to kill time, he is deeply wrong. The best prove of single ads’ popularity among womanish audience is the fact of popularity of romantic novels designed primarily for ladies. This layer of literature is actively written, printed and distributed with no delays. Modern ladies read, and read a lot. Meanwhile ladies read not only romantic novels and diaries of celebrities, but singles ads as well. This is where the battlefield for hearts begins.
Singles ads as a separate genre of epistolary works came into existence long time ago. Sources of this phenomenon should be searched for in psychology. According to historic data one of the first samples of single ads were found on earthenware pieces of Ancient Egypt cuneiform. An “Azidostrate, petting kindly and trembling” was mentioned, message dating back to the time of reign of the first dynasty of the Lower Egypt pharaohs. All indications of a single ad of this fragment of the ancient text are evident.
On the other hand, an ad of such kind was doubtly the first of its kind since there is version, whose adherents further deepened in the history. As a result of this approach some petroglyphic signs acquired new meaning. There was no analogue of text nor any alphabets yet invented but the meaning of many compositions is self explanatory. It would be senseless to boil down all petroglyphic signs to single ads, but it is clear that a solid layer of this genre was preserved in the cliffs.
